Selling Philosophy

 Westron Sales adopted and utilizes the Miller Heiman Strategic and Conceptual Sales Philosphy to represent its principals. This system utilizes the “Sales grid” for analyzing potential customers along with coach, user, technical, and economic personnel locating techniques (c.u.t.e.). In addition, the philospohy also incorporates the Counselor Selling Technique using the principles of “relating”, “discovery”, “advocating”, and “supporting” in the sales process.

At Westron Sales Inc, we consistently execute our selling philosophy to meet the challenges of selling to the diverse industrial markets of northern California and Nevada.